Privacy Policy

1. Introduction 

Rift Apparel respects your right to privacy and comply with our obligations under Data Protection legislation. The purpose of this Web Site Privacy Policy is to outline how we deal with any data you provide to us while visiting this web site. If you are unhappy with this Web Site Privacy Policy you should not use this web site. 

By visiting this web site, you are accepting the terms of this Web Site Privacy Policy. Any external links to other web sites are clearly identifiable as such, and we are not responsible for the content or the privacy policies of these other web sites. 

2. Types of Information Collected

Non-Personal Data 

Like most web sites, we gather statistical and other analytical information collected on an aggregate basis of all visitors to our web site. This Non-Personal Data comprises information that cannot be used to identify or contact you, such as demographic information regarding, for example, user IP addresses where they have been clipped or anonymised, browser types and other anonymous statistical data involving the use of our web site. 

Personal Data

If you place an order with us we will store the information you provide to us.  we do not store credit card details nor do we share customer details with any 3rd parties.


Like almost all websites, this website uses "Cookies" - little data files which store information in peoples' web browsers. Some websites contain hundreds of them. uses cookies linked to our website provider to improve your visitor experience by tracking recently viewed items, keeping products in your cart if you leave the store, etc.  Additionally, cookies are used by our chat service to allow us to see which page you are contacting us from.  Cookies do NOT provide us with any personal data.

3. Purposes for which we hold your Information

We use the Non-Personal Data gathered from visitors to our web site in an aggregate form to get a better understanding of where our visitors come from and to help us better design and organise our web site.

4. Disclosure of Information to Third Parties 

We will not provide Non-Personal or Personal Data to third parties. 

5. Contacting our Customers

We may from time to time contact our customers. This may be to update an order status or make you aware of new offers.  All contact not related to existing orders will come via our Newsletter which will have a clearly identified opt out option.  Should you not wish to be contacted please let us know via the opt out.

Legitimate Interest

If you have created an order and entered your contact details, but not completed your order, we may contact you to follow up on your order and offer assistance.  If you are no longer interested in the purchase you may unsubscribe from these emails at any time.

6. Changes to the Web Site Privacy Policy

Any changes to this Web Site Privacy Policy will be posted on this web site so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Web Site Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your information in the new manner.